Client Overview

Just Jolie is a mid-sized e-commerce store specializing in fashion apparel. With a growing customer base, they wanted to improve customer engagement, reduce cart abandonment, and increase repeat purchases.

Having a solid email marketing strategy, Just Jolie noticed that email open rates were declining, and customers were not engaging with promotional offers as expected. Additionally, abandoned carts were a major concern, leading to lost revenue.

Solution

Just Jolie partnered with Bonona Media to implement an SMS marketing campaign alongside their existing email efforts. The strategy included:

• Abandoned Cart Reminders: Personalized SMS messages sent within 30 minutes of cart abandonment with an exclusive discount.
• Flash Sale Alerts: Immediate SMS notifications for limited-time offers, ensuring customers were informed before stock ran out.
• Order and Delivery Updates: Real-time SMS updates to keep customers informed about their orders.
• Loyalty Rewards Program: Sending VIP customers special discount codes to encourage repeat purchases.

Result

Within the first five months of implementing SMS marketing, Just Jolie saw a dramatic improvement in customer engagement and sales. Abandoned cart messages contributed to a 40% increase in completed checkouts, while the SMS open rate soared to 98%, far outperforming typical email open rates of 20–30%. Loyalty program texts led to a 25% boost in repeat purchases, helping strengthen customer retention. Additionally, real-time order updates and delivery notifications improved the overall customer experience, resulting in fewer inquiries and greater satisfaction.

Key Takeaways

SMS marketing offers immediate reach and engagement, giving it a clear advantage over email by ensuring messages are seen and acted on quickly. It also plays a key role in improving abandoned cart recovery through well-timed, personalized reminders. Flash sales and promotions perform more effectively when customers receive real-time alerts, increasing the chance of conversion. Additionally, SMS automation allows businesses to maintain consistent, personalized communication while saving valuable time.

Conclusion

By integrating SMS marketing into their strategy, Just Jolie was able to recover lost revenue, increase customer engagement, and drive repeat sales. The success of this campaign highlights the power of SMS as an essential tool in modern digital marketing.