Client Overview

Final Score Network (FSNInfo) is a long-established leader in the sports betting industry. With a growing digital client base, they needed a faster and more reliable way to deliver picks and engage subscribers directly without relying solely on email.

Solution

Larbi Media launched a targeted SMS campaign to help FSNinfo improve the speed, visibility, and impact of their daily handicapping services:

• Daily Pick Delivery via SMS: High-probability picks were sent directly to opted-in clients, ensuring immediate visibility before game time.
• Segmented Lists for Different Sports: Clients could subscribe to receive updates only for NFL, NBA, MLB, or NCAA, depending on their interest.
• Real-Time Odds & Line Movement Alerts: Time-sensitive betting info was sent via SMS to help clients act quickly.
• Lead Capture Integration: Website pop-ups and landing pages encouraged users to subscribe by texting a keyword to receive free picks.
• Campaign Analytics: Detailed reporting helped track which campaigns drove engagement and conversion.

Result

The SMS campaign has shown strong performance early on. Open rates have consistently exceeded 97%, ensuring that messages are seen quickly and reliably. Segment specific engagement has been high, with users responding well to updates tailored to their preferred sports. In just the first 90 days, the campaign added over 812 new subscribers. Additionally, support requests have decreased as clients now receive timely, direct communication without delays.

On Going Strategy

The SMS campaign continues to evolve as FSNinfo explores new ways to optimize performance and engagement. Current initiatives include A/B testing of pick formats to determine which message styles resonate best with users, and VIP tiered messaging designed to deliver exclusive content to high value subscribers. The team is also implementing drip sequences to better onboard new subscribers and build trust over time. Additionally, cross-channel tracking is being developed to compare the effectiveness of SMS versus email and guide future communication strategy.

Key Takeaways

In an industry where timing is everything, SMS gives FSNinfo the speed and reliability their clients expect. This ongoing campaign is helping the company deliver consistent value, strengthen brand trust, and stay ahead of the curve in a competitive space.

In Conclusion

FSNinfo's ongoing SMS campaign demonstrates how a legacy brand can modernize its communication while staying true to its core values: speed, trust, and results. By embracing segmentation, automation, and real-time delivery, FSNinfo continues to serve its clients effectively in a competitive market. As the campaign evolves, SMS remains the most direct and reliable channel for delivering timely picks and building long-term client relationships.